Sofia Franklyn Net Worth, How She Built A $2 Million Brand After “Call Her Daddy”

Sofia Franklyn, now 32, may have started in the shadow of a wildly popular podcast, but she’s since carved out a space entirely her own. With a net worth of $2 million as of 2025, Sofia has gone from a finance firm employee in Utah to a headline-making voice in the podcast world. Her journey isn’t just about drama with co-hosts and contracts — it’s a story of independence, reinvention, and building a loyal audience from the ground up.

Where Did Sofia Franklyn Come From?

Born in July 1992 in Salt Lake City, Utah, Sofia Franklyn didn’t set out to be a media personality. She graduated from the University of Utah with a degree that landed her in finance. But sitting behind a desk in a corporate world wasn’t her long-term vibe. She pivoted to blogging, then podcasting, quickly showing she had the voice and edge to stand out in the digital world.

Her major break came in 2018 when she teamed up with Alexandra Cooper to co-host Call Her Daddy, a podcast picked up by Barstool Sports. The show exploded in popularity for its candid, raunchy takes on relationships and sex, especially from the female perspective — a gap in the podcast market they filled with boldness and humor.

What Happened With Call Her Daddy?

While the podcast was soaring in listens and followers, things behind the scenes were falling apart. By early 2020, rumors started circulating about tension between Sofia and Alex. The issue? Their contracts.

At the time, both women were reportedly earning $75,000 per year through Barstool, with bonuses tied to episode performance. Not bad for a start — but not reflective of the podcast’s runaway success. The situation grew more complex when Sofia’s then-boyfriend, Peter Nelson (an executive at HBO), allegedly stepped in to negotiate a new deal for both women, despite their existing contracts.

Barstool founder Dave Portnoy made the drama public. He claimed he offered both women renegotiated deals with much higher pay and an eventual path to owning their intellectual property. Alex was open to the offer. Sofia wasn’t. That disagreement marked the beginning of the end.

By mid-2020, the duo had officially split. Alex took over Call Her Daddy solo, while Sofia left to build something of her own — on her own terms.

What Has Sofia Done Since the Split?

Sofia didn’t fade into the background. Instead, she quickly launched her own podcast, Sofia with an F, which now stands as her personal platform for candid storytelling, pop culture hot takes, and unfiltered commentary. Without Barstool behind her, the launch wasn’t as massive as Call Her Daddy — but it didn’t need to be.

Franklyn leaned into her independence. She built a loyal fanbase through consistent episodes, transparent conversation, and a steady presence on social media. She also began monetizing her personal brand through partnerships, merch, and digital content, which contributed significantly to her current $2 million net worth.

How Does Sofia Compare to Alex Cooper Now?

It’s impossible to talk about Sofia Franklyn’s career without acknowledging the contrast with Alex Cooper. In June 2021, Cooper made headlines by signing a $60 million exclusive deal with Spotify. And in August 2024, she topped that with a $125 million contract with Sirius XM — making her one of the highest-paid figures in podcasting.

Sofia doesn’t have those numbers. But she also doesn’t have the overhead, creative restrictions, or corporate obligations that can come with mega-deals. Her brand is smaller but more personal, and she controls every aspect of it.

The split from Call Her Daddy wasn’t just a falling out — it forced Sofia to go all-in on her own vision. And in the long run, it’s paying off on her own scale.

What’s Her Life Like Today?

Sofia keeps her personal life relatively low-key these days, especially after the public fallout surrounding her relationship with Peter Nelson. The two are reportedly no longer together. She now focuses heavily on content creation, her growing media brand, and staying authentic with her audience — something she brings up often in her podcast episodes.

As of 2025, her Instagram following stands at 700,000 — a direct pipeline to her fans and a key tool in promoting her podcast and partnerships. She continues to speak out on issues that matter to her, often addressing media rumors, gender dynamics in entertainment, and life after a public controversy.

Is Her Net Worth Still Growing?

Yes, and it’s doing so quietly. While $2 million may seem modest compared to the headline-grabbing deals of her former co-host, it’s entirely self-built. Sofia owns her IP, controls her production schedule, and directly benefits from everything her brand earns — from ad reads to appearances to collaborations.

She’s also positioned herself as a mentor of sorts to younger content creators who want to break into the space without giving up creative control. Her message? You don’t need a huge platform behind you to succeed — but you do need grit, consistency, and authenticity.

Final Thoughts

Sofia Franklyn’s story isn’t about what she lost — it’s about what she created. From a fallout that could’ve ended her media career, she found a way to pivot, rebuild, and thrive. She doesn’t sit in the shadow of Call Her Daddy anymore. She runs her own show — literally.

In the world of influencer-driven media, where personality is everything and control can be hard to come by, Sofia’s path is a solid example of betting on yourself and walking away from the table when the deal doesn’t serve you. And that’s a move worth far more than just a paycheck.

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