Imane Anys—better known to millions of fans as Pokimane—is one of the most successful and recognizable internet personalities in the gaming world. As of 2025, the Moroccan-Canadian content creator has an estimated net worth of $6 million, built through a mix of Twitch streaming, YouTube channels, business ventures, and brand deals. At 28 years old, Pokimane has gone far beyond gameplay clips—she’s built a digital empire.
Early Life: From Morocco to Quebec
Pokimane was born on May 14, 1996, in Morocco. At the age of four, her family relocated to Quebec, Canada, where she was raised. Her parents, both academics, fostered a strong educational foundation. Pokimane was an avid fan of anime and video games growing up, interests that would later define her career. She enrolled at McMaster University to study chemical engineering but eventually dropped out to focus on full-time streaming—a risk that paid off in spades.
How Pokimane Got Her Start in Streaming
Pokimane launched her Twitch account in 2013 when she was just 17. She began streaming regularly a year later, after purchasing a budget computer and reaching Platinum rank in League of Legends. Her screen name, “Pokimane,” is a blend of the iconic Pokémon franchise and her real name, Imane.
Her rise on Twitch was steady. By 2017, she had amassed over 450,000 followers and was among the platform’s top streamers. That same year, she won Twitch Streamer of the Year at the Shorty Awards. Her growth was largely driven by her skill in League of Legends, as well as her relatable personality and chat interaction.
Expanding Her Reach: Fortnite and Beyond
Pokimane’s appeal widened when she began streaming Fortnite content in 2018. She even participated in Epic Games’ Fortnite Pro-Am at E3, where she was paired with NBA player Josh Hart. The event helped introduce her to mainstream audiences and further established her credibility in the gaming world.
However, Pokimane later shifted away from Fortnite, focusing instead on diversifying her content. She wanted more control over the creative direction of her brand, choosing quality and connection over trending gameplay. That pivot helped her longevity in an industry known for rapid turnover.
Twitch Dominance and Business Deals
Pokimane signed a multi-year exclusivity deal with Twitch in 2020, ensuring that her live content would remain on the platform. She later re-signed in 2022, confirming her status as one of Twitch’s most valuable creators. As of early 2025, she remains among the top 10 most followed streamers, boasting over 8.5 million followers.
Her streams are known for a laid-back tone, live interaction, and consistency. Fans trust her not just for her gameplay, but for her authenticity. That connection has translated into brand loyalty—and into lucrative business opportunities.
YouTube Channels and OfflineTV
Pokimane’s reach extends far beyond Twitch. She manages several YouTube channels:
- Pokimane: Her main channel, focused on gameplay and commentary.
- Pokimane Too: Clips, highlights, and more casual uploads.
- Pokimane ASMR: Once a fan favorite, now inactive but influential in the ASMR space.
- imane: A lifestyle and personal vlog channel showing her life off-camera.
She is also a founding member of OfflineTV, a content creator collective focused on collaboration and creativity. The group has been instrumental in reshaping how fans view internet creators—not as isolated influencers, but as members of a shared community.
Acting, Fashion, and Entrepreneurship
Pokimane has ventured into Hollywood, appearing in Ryan Reynolds’ 2021 film Free Guy alongside other gaming influencers. She also made a cameo in Bella Poarch’s “Inferno” music video the same year.
In 2020, she joined Cloak, a fashion brand co-founded by Markiplier and Jacksepticeye, as a creative director. This marked her entry into fashion and design—another avenue for her brand to flourish.
Later, in October 2021, she co-founded RTS, a talent management and brand consulting company, where she serves as Chief Creative Officer. RTS focuses on helping creators navigate sponsorships, branding, and business strategy, cementing Pokimane’s role not just as a creator, but as a mentor and industry leader.
Net Worth and Financial Outlook
As of 2025, Pokimane’s net worth is estimated at $6 million. This includes earnings from:
- Twitch partnerships and subs
- YouTube ad revenue
- Sponsorships and brand deals
- Fashion and merchandise
- Her equity stake in RTS and Cloak
Pokimane has been strategic about monetizing her platform without over-commercializing her content. She’s turned down major sponsorships when they didn’t align with her values, preferring long-term authenticity over quick profits.
Personal Life and Advocacy
Pokimane currently resides in Los Angeles, California, where she lives and works as part of the OfflineTV creator network. She’s used her platform for more than just content. In 2020, she partnered with Congresswoman Alexandria Ocasio-Cortez and Ilhan Omar in a voting awareness stream ahead of the U.S. presidential election, encouraging her younger audience to engage politically.
She has been vocal about mental health, burnout in content creation, and the need for balance—topics that resonate deeply in the online creator space.
