Jordan Travis is no longer just a standout name in college football—he’s also one of the top-earning student-athletes in the NIL (Name, Image, and Likeness) era. As of 2025, Jordan Travis’ NIL valuation stands at an impressive $1.2 million, according to On3, placing him among the top 15 most marketable athletes in the country. His performance on the field, combined with a growing brand presence off it, has cemented his reputation as one of the most successful quarterback entrepreneurs in college sports.
Early Life and Football Beginnings in Florida
Born on May 2, 2000, Jordan Travis is 24 years old in 2025. He hails from West Palm Beach, Florida, where he first showed promise as a dual-threat quarterback. Jordan attended Palm Beach Central High School before transferring to The Benjamin School, where he graduated in 2018. His natural athleticism and competitive spirit became evident early, with coaches and scouts taking note of his speed, vision, and leadership under center.
Though Travis initially committed to the Louisville Cardinals, his stay was short-lived. He transferred to Florida State University (FSU), where his football career took off. That move would set the stage for both personal growth and public recognition, transforming him into one of the most recognized quarterbacks in the college football world.
Career Growth with the Florida State Seminoles
Travis quickly became the face of Florida State football. As a dual-threat quarterback, he was known for his rare blend of pinpoint passing and agile scrambling, traits that made him a nightmare for defensive coordinators across the ACC. His ability to extend plays, escape pressure, and make split-second decisions distinguished him from many of his peers.
During a recent standout season with the Seminoles, Travis threw for 2,769 passing yards and 22 touchdowns, while also rushing for 367 yards and 7 rushing scores. His performance helped lead FSU to a 10-3 record, their best finish since 2016. Whether it was clutch plays under pressure or explosive runs from the pocket, Travis consistently delivered when it mattered.
This high-level production not only put him on the radar of professional scouts—it also attracted major brands eager to tap into his influence and visibility.
Jordan Travis NIL Deals and Endorsements
In the modern college sports landscape, athletes with on-field performance and off-field charisma are perfectly positioned to benefit from NIL opportunities. Jordan Travis is a case study in how to leverage that potential.
His endorsement portfolio features deals with:
- Barstool Sports
- CAMPUS
- Hotel Indigo
- NextGen Camps
- Tallahassee Ford
- The Battles End (FSU-focused NIL collective)
Each of these partnerships reflects a strategic alignment with both national platforms and regional brands, making the most of his relevance in Florida and beyond. By aligning with The Battles End, a collective that supports Florida State athletes, Travis also displayed loyalty to the FSU program and community, further deepening his local impact.
Jordan Travis’ NIL Valuation and National Ranking
As of 2025, Jordan Travis holds a NIL valuation of $1.2 million, according to On3. That valuation places him at No. 12 in the On3 NIL 100, a ranking that highlights the most marketable college and high school athletes based on performance, influence, and brand appeal.
Much of Travis’ marketability is attributed to his strong social media following—over 122,000 followers across platforms. His content, often centered around football, training, and behind-the-scenes glimpses of his life as a college athlete, resonates with a wide audience. That social presence adds real value to every brand partnership he undertakes.
Unlike athletes who simply “cash in” on NIL, Travis has taken a more calculated approach, building a portfolio of long-term, authentic relationships. His $1.2M valuation isn’t just a number—it’s the result of consistent brand-building, performance, and public engagement.
Age, Family, and Personal Background
Now at 24 years old, Jordan Travis stands at the peak of his college football journey. While much of his personal life remains private, it’s known that he comes from a supportive family background that helped shape his work ethic and values. His older brother, Devon Travis, played professional baseball, including time with the Toronto Blue Jays, suggesting that athletic excellence runs in the family.
Though Jordan doesn’t frequently share family moments online, it’s evident from interviews and public statements that his loved ones have played a pivotal role in keeping him grounded, especially amid growing fame and financial success.
Looking Ahead: NFL Aspirations and Beyond
With his college career drawing to a close, the big question on everyone’s mind is: what’s next for Jordan Travis? With his skills, leadership, and maturity, NFL interest is already brewing. If drafted, Travis would take his NIL-earned brand and fan base into the professional arena—a unique advantage compared to many rookies.
Beyond football, Travis’ entrepreneurial drive and business acumen suggest a future that includes brand ambassadorship, public speaking, or even owning his own ventures. He’s proven he can thrive in the spotlight, and there’s every indication he’ll keep evolving.
Final Thoughts
Jordan Travis’ story is more than just about touchdowns and yardage—it’s about maximizing opportunity, embracing change, and making smart moves on and off the field. With a current NIL valuation of $1.2 million and a growing list of endorsements, Travis has become a prime example of what’s possible for student-athletes in 2025.
As the NIL era matures, Jordan Travis has not only thrived in it—he’s helped define it.
