Winnie Harlow Net Worth And Financial Success In 2025

Winnie Harlow has become one of the most influential figures in the fashion and beauty industry, with her journey from a contestant on America’s Next Top Model to an internationally recognized supermodel and entrepreneur. Her success extends beyond modeling, as she has built an impressive financial portfolio through brand collaborations, media appearances, and her skincare brand, Cay Skin. As of 2025, her net worth is estimated to be around $5 million, a testament to her business acumen and lasting impact on the fashion world.

Early Life and Breakthrough in Modeling

Born as Chantelle Whitney Brown-Young on July 27, 1994, in Mississauga, Canada, Winnie Harlow was diagnosed with vitiligo at the age of four. Despite facing bullying and societal challenges due to her skin condition, she pursued her passion for modeling and caught the attention of Tyra Banks through Instagram, leading to her participation in America’s Next Top Model in 2014. While she did not win the competition, her distinctive look and confidence made her stand out, paving the way for major career opportunities.

Building a Multi-Million Dollar Net Worth

Modeling Career and Brand Collaborations

Winnie Harlow’s primary source of wealth has been her modeling career. She has graced the covers of major fashion magazines and worked with high-end brands, including Fendi, Marc Jacobs, and Tommy Hilfiger. In 2018, she made history as the first model with vitiligo to walk in the Victoria’s Secret Fashion Show, a groundbreaking moment for diversity in the industry.

Beyond runway appearances, Harlow has signed lucrative endorsement deals with companies like Puma, Nike, and Desigual. These brand partnerships have contributed significantly to her financial success, with her earnings rising consistently year after year.

Entrepreneurial Success with Cay Skin

In 2022, Harlow launched her skincare brand, Cay Skin, inspired by her personal experiences with sun sensitivity due to vitiligo. The brand focuses on producing sun care products that leave no white residue, catering to individuals of all skin tones.

Cay Skin has been a commercial success, with its products available in major beauty retailers. This business venture has helped Harlow diversify her income, demonstrating her ability to transition from modeling to entrepreneurship.

Media Appearances and Additional Revenue Streams

Apart from modeling, Harlow has built her fortune through media appearances. She has been featured in high-profile music videos such as Guts Over Fear by Eminem and Lemonade by Beyoncé, further expanding her reach and brand value. Additionally, she has appeared on popular television shows like RuPaul’s Drag Race and What Would You Do?, which have contributed to her earnings.

Real Estate Investments

In December 2020, Winnie Harlow made a smart financial move by purchasing a $3.298 million home in Tarzana, California. In March 2024, she listed the property for $3.695 million, signaling her ability to make profitable real estate investments. This decision highlights her growing financial acumen and desire to build long-term wealth beyond the fashion industry.

Harlow’s Influence in Fashion and Advocacy

Changing Beauty Standards

Winnie Harlow’s impact on the fashion industry extends beyond her personal success. As a model with vitiligo, she has helped redefine beauty standards and push for greater diversity on runways and in advertising campaigns. Her success has inspired many individuals with skin conditions and disabilities to pursue careers in modeling and entertainment.

Advocacy and Philanthropy

Throughout her career, Harlow has used her platform to raise awareness about vitiligo. She has spoken at TEDx events, participated in interviews, and shared her personal journey through social media. Her efforts to promote body positivity and self-confidence have made her a role model for millions worldwide.

Personal Life and Relationships

Harlow’s personal life has also attracted media attention. She previously dated rapper Wiz Khalifa, though the relationship has since ended. She remains close to her family, including her parents, Lisa and Windsor Young, and her two sisters. Despite her busy career, she prioritizes maintaining strong family ties and sharing moments from her personal life with her followers.

Future Financial Growth and Outlook

With an estimated net worth of $5 million in 2025, Winnie Harlow continues to expand her brand and explore new business ventures. Given the success of Cay Skin and her ongoing collaborations with global fashion brands, her financial trajectory looks promising. As she continues to evolve as a businesswoman and advocate, Harlow is poised to further increase her wealth and influence in the coming years.