Tree T-Pee, the innovative agricultural product created by Johnny Georges, has become a massive success since its debut on Shark Tank in 2013. Designed to help farmers conserve water and protect young trees, Tree T-Pee has expanded from a small startup into a multi-million-dollar company. As of 2025, Tree T-Pee’s net worth is estimated to be over $100 million, a remarkable growth from its original valuation of $750,000 when Georges pitched it to the Shark Tank investors.
The Inception of Tree T-Pee: A Family Legacy Turned Innovation
Johnny Georges, the founder and CEO of Tree T-Pee, developed the product under his company, GSI Supply, Inc., in 2005. His inspiration came from his father’s work in the citrus industry and his firsthand experience with traditional irrigation methods. Georges wanted to create a product that would reduce water usage, protect trees from frost, and accelerate their growth.
The Tree T-Pee is a cone-shaped device made from 100% recycled plastic that fits at the base of young trees. It reduces water consumption by up to 90%, a game-changer for farmers dealing with drought conditions. The product also protects trees from extreme weather conditions, creating a mini greenhouse effect that encourages healthy growth.
The Shark Tank Pitch: A Life-Changing Moment
Georges’ big break came when he appeared on Shark Tank in season 5 (2013), seeking $150,000 for a 20% equity stake in Tree T-Pee. His heartfelt pitch resonated with both the Sharks and audiences at home. John Paul DeJoria, co-founder of Paul Mitchell Hair Products and Patrón Tequila, was particularly touched by Georges’ commitment to helping farmers.
Unlike most pitches on Shark Tank, DeJoria did not negotiate. He immediately agreed to Georges’ offer, believing in the product’s potential to revolutionize agriculture and water conservation.
Why Other Sharks Passed on the Deal
While Georges’ passion and innovation impressed the Sharks, Kevin O’Leary declined to invest due to low-profit margins. At the time, Tree T-Pee was sold for $4.50 per unit, with a production cost of $2.95, leaving Georges with only $1 profit per unit. O’Leary was skeptical about scaling a product with such a low-profit margin.
The Shark Tank Effect: Explosive Growth
After appearing on Shark Tank, Tree T-Pee saw immediate and unprecedented demand. Within 24 hours of the episode airing, Georges received over 56,000 emails from customers and potential distributors.
The massive exposure led to record-breaking sales, and Tree T-Pee quickly expanded beyond its original market. Georges secured partnerships with Home Depot, significantly increasing the product’s retail presence. By enhancing its distribution network and online sales channels, Tree T-Pee became available to a global audience.
Financial Success: How Tree T-Pee Reached a $100 Million Valuation
Revenue Growth & Price Increase
Originally priced at $4.50 per unit, the product underwent a strategic price increase to $9.95 per unit. Despite the higher cost, sales continued to soar, proving that customers recognized its value and long-term savings.
- Before Shark Tank (2013): Tree T-Pee was valued at $750,000.
- Post-Shark Tank (2024): Tree T-Pee’s net worth exceeded $100 million.
- Annual revenue (2021-2024): Estimated at $5 million per year.
Why the Price Increase Worked
Even after doubling the price, farmers continued to purchase Tree T-Pee due to the massive savings in water costs. The product’s ability to reduce water usage by 90% meant that the initial investment quickly paid for itself. The new pricing strategy allowed for higher profit margins, further fueling the company’s growth.
Expansion Beyond the U.S.: Global Market Reach
Tree T-Pee has expanded its market presence beyond the United States, reaching Europe, Australia, and the Middle East. These regions, facing increasing drought conditions, recognized the product’s potential in sustainable farming practices.
Georges’ commitment to agricultural conservation has also earned Tree T-Pee partnerships with government agencies, sustainability programs, and international farming organizations.
Why Tree T-Pee’s Success Matters
The success of Tree T-Pee goes beyond financial gain. The product represents a larger movement towards sustainable agriculture and water conservation. By providing farmers with an affordable, eco-friendly solution, Tree T-Pee plays a crucial role in solving one of the world’s biggest agricultural challenges—water scarcity.
Tree T-Pee’s Future in 2025 and Beyond
With growing concerns about climate change, Tree T-Pee is poised for continued expansion. Several new initiatives are underway:
- Innovative Product Development
- Georges and his team are working on new product variations for different climates and tree types.
- Expanded Retail Presence
- Partnerships with more major retailers are expected to drive even higher sales.
- Government Collaborations
- Tree T-Pee is increasingly involved in water conservation policies and agricultural sustainability programs worldwide.
