James Burton Mauney, better known as JB Mauney, is one of the most iconic names in professional bull riding. Known for his fearless style and legendary career in both Professional Bull Riders (PBR) and Professional Rodeo Cowboys Association (PRCA), he carved out a place in rodeo history before retiring in 2023. Today, JB Mauney’s estimated net worth sits between $6 and $8 million, the result of decades of competition earnings, endorsements, and smart career moves even after retirement.
Early Life and Background
Born on January 9, 1987, in Charlotte, North Carolina, JB Mauney grew up in a modest household. Raised by his parents, Lynne and Tim Mauney, he also has one sibling. His early exposure to rodeo life fueled his passion for bull riding, and by the time he was a teenager, he was already competing in junior rodeo events. Mauney attended Mooresville High School, but his real classroom was the rodeo arena where he honed the fearless style that would later earn him worldwide recognition.
Now at 37 years old in 2024, JB resides in Stephenville, Texas, with his wife, barrel racer Samantha Lyne, and their two children. His family life has remained a strong anchor throughout his career, even during his most dangerous and physically demanding years.
Rise to Rodeo Fame
JB Mauney’s career began with the Southern Rodeo Association, where he won the Junior All-Around in 2002 and the Adult All-Around in 2004. By 2005, he went pro, joining PBR, and quickly made a name for himself as a rider who would take on the toughest bulls in the sport.
In 2006, he was crowned PBR Rookie of the Year, setting the stage for an extraordinary career. Over the years, he earned the nickname “Dragonslayer” for being one of the few riders willing—and able—to consistently attempt the most difficult bulls.
Career Achievements and Earnings
JB’s career earnings reflect his dominance in the sport. He became the first bull rider to surpass $7 million in career earnings in 2016, and by the end of his career, his total stood at $7,419,475. These winnings came from multiple championship events, including:
- $1.385 million for winning the 2013 PBR World Finals
- $1.5 million for securing the 2015 PBR World Championship
- $497,000 as runner-up at the 2014 World Finals
- Over $772,000 in 2011 alone, showcasing his consistency
His two PBR World Championship titles (2013 and 2015) cemented him as one of the sport’s greatest competitors. He also added titles such as the 2009 PBR World Finals Event Champion and 2009 Challenger Tour Champion to his résumé.
In May 2024, Mauney’s career was honored with induction into the Bull Riding Hall of Fame, a fitting tribute to a man who defined the sport for nearly two decades.
Retirement and the Accident That Ended His Career
On September 6, 2023, Mauney’s career came to an abrupt end during the PRCA Extreme Bulls Division 2 event at the Lewiston Round-Up in Idaho. A brutal fall left him with a broken neck after landing on his head. He underwent emergency surgery that required rods, plates, screws, and disc removal. Just days later, he announced his retirement from professional bull riding.
In a surprising twist, JB later purchased the bull that caused his career-ending injury and relocated it to his Texas ranch—a symbolic act reflecting his respect for the sport and its challenges.
Sources of Income Beyond the Arena
While rodeo prize money formed the foundation of JB’s wealth, his net worth between $6 and $8 million also comes from other revenue streams.
Coaching and Training
After retirement, Mauney returned to the PBR in a new role as the head coach of the Oklahoma Wildcatters, passing on his experience to a new generation of bull riders. Coaching allows him to stay connected to the sport while creating new income opportunities.
Sponsorships and Endorsements
Big brands saw JB’s star power. In 2013, Monster Energy signed on as a league partner, sponsoring JB and other riders. By 2015, he became a YETI ambassador, one of the company’s earliest rodeo partnerships. His presence on social media also allowed him to endorse brands like WSM Auctioneers and Bull Kelp Bed Rolls.
Merchandise Sales
JB Mauney-branded merchandise—from T-shirts and hoodies to posters and caps—has been sold through outlets like Amazon, Rodeo Time, and Red Bubble. This line of products helped him maintain income even after stepping away from active competition.
Properties and Lifestyle
Over the years, JB and his family moved several times. They lived in Mooresville, North Carolina, before relocating to Cotulla, Texas. In late 2020, he purchased property in Stephenville, Texas, where he currently resides. The ranch reflects both his love for the rodeo lifestyle and his focus on family life after retirement.
Personal Life and Family
JB Mauney has been married twice. He married barrel racer Lexie Wiggly in 2012, though they divorced in 2015. Later, he married Samantha Lyne, also from a rodeo family, and together they have one son. JB also has a daughter from his previous marriage, making him a proud father of two. His strong family ties continue to be a source of stability in his life.
