Ian Roussel has become one of the most recognizable names in the custom car-building world. With a career defined by creativity, craftsmanship, and television fame, he has built not only cars but also a reputation that resonates with automotive fans globally. His journey from a car-loving kid in California to the star of “Full Custom Garage” is inspiring, and his financial success reflects years of dedication to his craft.
Early Life and Passion for Cars
Born on June 28, 1974, in Los Angeles, California, Ian Roussel is now 51 years old as of 2025. Growing up in a city known for its car culture, Ian developed a fascination with automobiles at a young age. Instead of pursuing a traditional career path, he followed his passion and began experimenting with car modifications after high school. This early work set the foundation for what would become a thriving career in custom automotive design.
His ability to look at ordinary vehicles and see possibilities beyond factory design separated him from others in the field. This talent eventually brought him recognition, first among local car enthusiasts and later on a national stage.
Rise to Fame with “Full Custom Garage”
Ian’s career reached new heights when he became the face of “Full Custom Garage”, a television show airing on MAVTV. The series showcases his ability to transform cars into one-of-a-kind creations. Unlike other shows that focus on mass production or basic restorations, “Full Custom Garage” highlights Ian’s unique approach to design, blending artistry with mechanics.
The show has built a loyal fan base because it captures not just the finished product but also the creativity and problem-solving involved in custom car building. For Ian, the platform has been invaluable, allowing him to share his skills with a global audience while strengthening his position as a leader in the industry.
Ian Roussel’s Net Worth Growth
Over the past decade, Ian Roussel’s financial success has grown alongside his career. His net worth reflects consistent progress, with steady earnings from car projects, television contracts, and brand deals. As of 2025, Ian Roussel’s net worth is estimated at around $5 million.
Here’s a look at how his net worth has developed in recent years:
- 2019: $3 million
- 2020: $3.5 million
- 2021: $4 million
- 2022: $4.5 million
- 2023: $5 million
- 2024: $5 million
This steady growth shows his ability to diversify income while maintaining consistent demand for his work.
Sources of Income
Ian’s wealth doesn’t come from one single stream but rather multiple avenues connected to his expertise and public presence.
Custom Car Business
At the heart of Ian Roussel’s career is his custom car-building business. High-value projects and his reputation for quality craftsmanship have allowed him to command significant prices for his builds. Many of his clients are collectors and enthusiasts willing to pay premium amounts for unique designs.
Television Career
“Full Custom Garage” has been central to his financial rise. The network contracts, sponsorships, and exposure from the show have increased his income while also building his brand. His presence on television introduced him to millions of viewers who later became loyal fans.
Brand Collaborations
Over the years, Ian has collaborated with automotive brands and product companies. These collaborations often involve promoting tools, parts, and accessories, adding another layer of income to his career. His credibility in the industry makes him a strong partner for brands seeking to connect with serious car enthusiasts.
Merchandise and Public Appearances
Ian has turned his name into a brand. From sportswear to accessories, his merchandise line is popular among fans. In addition, his appearances at car shows and public events bring both financial rewards and opportunities to engage directly with his audience.
Digital Content and YouTube
The digital space has also played a role in his financial portfolio. Through YouTube and other platforms, Ian shares car-building projects, generating income through ads, sponsorships, and subscriber support.
Family Life and Support
Behind Ian Roussel’s success is his wife, Jamie Roussel. The couple’s partnership extends beyond personal life into professional projects. Jamie has been described as a vital part of Ian’s creative process, offering unique perspectives that often help shape his ideas. Together, they form a strong team, and their shared passion for creativity strengthens both their bond and their work.
Ian’s family has always played an important role in his life. While he keeps his personal world relatively private, it’s clear that family support has been a cornerstone in his journey.
Legacy in the Automotive World
At 51, Ian Roussel has already built a legacy in the custom car industry. His work continues to inspire young builders who see him as proof that passion and creativity can lead to success. His show has helped bring the art of custom car building into mainstream awareness, giving the craft the recognition it deserves.
Unlike many in the spotlight, Ian has managed to balance fame with authenticity. He remains deeply involved in his projects, never straying too far from the garage that made him famous.
