Charli D’Amelio has gone from being a Connecticut teenager who loved dance to one of the most recognizable faces in social media. With over 150 million followers on TikTok, she has not only changed the landscape of online entertainment but also created a multi-million-dollar empire at just 20 years old. Today, her net worth is estimated at $45 million, built on brand deals, social media influence, TV appearances, and smart business ventures. Let’s dive into how Charli achieved her success and what makes her story unique.
Early Life and Family Background
Charli Grace D’Amelio was born on May 1, 2004, in Norwalk, Connecticut. She is now 20 years old. Her parents, Marc and Heidi D’Amelio, have been a big part of her journey. Heidi is a former model and photographer, while Marc once ran for the Connecticut State Senate and later became involved in managing the family’s business ventures. Charli has an older sister, Dixie D’Amelio, who is also a successful social media star and singer.
From a very young age, Charli was passionate about dance. She started training at just three years old and competed for over a decade before TikTok fame came knocking. Her strong dance background gave her an edge when she began posting short dance clips online in 2019.
Rise to TikTok Stardom
Charli’s TikTok career started with casual lip-syncing and dance videos, but everything changed when she posted the “Renegade” dance to K Camp’s song Lottery in 2019. The video exploded and turned her into a global name almost overnight. By early 2020, she had surpassed 50 million followers and later became the first creator in history to reach 100 million followers on TikTok.
Her popularity also landed her spots in creator collectives like The Hype House, where she collaborated with other social media stars. Soon, management deals and brand partnerships started flooding in. In March 2020, she signed with United Talent Agency, further pushing her career beyond TikTok.
Earnings and Endorsements
Charli’s financial growth has been astonishing. She commands at least $100,000 for a sponsored post and has worked with global brands like Dunkin’, Invisalign, Hollister, Yoplait, Morphe, and Procter & Gamble. In fact, Dunkin’ even created two menu items in her honor: “The Charli” and “Charli Cold Foam.” These collaborations showed the true impact of her influence, as many brands reported significant boosts in sales after working with her.
- In 2020, she earned around $3 million, making her one of the top TikTok earners.
- In 2021, her income skyrocketed to $17–18 million through sponsorships, merchandise, and TV appearances.
- Between 2022 and 2023, she reportedly earned $23 million, and in the following year, another $20 million.
These numbers placed her among the highest-paid social media stars in the world.
Expanding Beyond TikTok
Charli has proven she is more than just a TikTok dancer. Along with her sister Dixie, she launched Morphe 2, a makeup line aimed at younger audiences, as well as Coastal Craze, a nail polish brand. The sisters also co-created Social Tourist, a fashion line with Hollister, and designed the Charli & Dixie x Simmons Mattress collection.
The D’Amelio sisters also partnered with Just Mobile Direct to promote ring lights, phone holders, and gadgets—tools that many young creators use to film their own content. This business move allowed them to earn revenue from product sales, not just sponsorships.
Charli’s media presence has also grown. She has starred in the Hulu docuseries “The D’Amelio Show,” which gives fans an inside look at her family’s life. She also lent her voice to the animated film StarDog and TurboCat and appeared in music videos for artists like Bebe Rexha, Jennifer Lopez, and Maluma. In 2023, she even performed on the Dancing with the Stars Live tour and co-hosted the Nickelodeon Kids’ Choice Awards.
Most recently, in October 2024, Charli made her Broadway debut in the jukebox musical & Juliet, showing her versatility and ambition to branch out into live performance.
Personal Life and Philanthropy
Charli has faced challenges that come with fame at a young age. She has spoken openly about struggling with eating disorders and the harsh reality of online bullying. Her honesty about these issues has helped her connect with fans on a deeper level.
She has also used her platform for good. In 2020, she donated $50,000 to Norwalk Hospital to help during the pandemic. She later teamed up with TikTok to donate $100,000 to the American Dance Movement, supporting dance education across the U.S. Charli has also voiced support for the Black Lives Matter movement and worked with UNICEF on anti-bullying campaigns.
Real Estate and Lifestyle
The D’Amelio family’s success has allowed them to upgrade their lifestyle. In 2022, Charli, along with her parents and sister, purchased a $1.2 million condo in Norwalk, Connecticut. Living together, the family continues to balance fame with personal life while expanding their brand, D’Amelio Brands, which now focuses on fashion, lifestyle, and beauty products.
Charli D’Amelio Net Worth Today
As of now, Charli D’Amelio’s net worth stands at $45 million. Her wealth comes from brand endorsements, sponsored content, her own business ventures, reality shows, and live appearances. With her growing influence in entertainment and business, that number is expected to keep rising in the coming years.
Conclusion
From dancing in her Connecticut bedroom to performing on a Broadway stage, Charli D’Amelio has redefined what it means to be an internet celebrity. At just 20 years old, with a net worth of $45 million, she is proof that social media fame, when managed wisely, can evolve into a long-term career in entertainment and business. Whether it’s TikTok, television, or live performances, Charli continues to expand her empire and remains one of the most influential young stars in the world.
