Anastasia Soare, famously known as the “Eyebrow Queen,” is one of the most influential women in the global beauty industry. As the founder and CEO of Anastasia Beverly Hills, she transformed eyebrow shaping from a niche service into an international trend. Her journey from a small town in Romania to becoming one of America’s richest self-made businesswomen is a true story of vision, artistry, and determination.
Early Life and Background
Anastasia Soare was born on December 28, 1957, in Constanța, Romania. Growing up in a modest family, she developed an early appreciation for art and structure, studying art history and architecture in Romania before pursuing a career in beauty.
Her life took a major turn in 1989 when she immigrated to the United States, speaking little English but driven by ambition. Settling in Los Angeles, she began working as a skincare specialist and noticed something other beauticians overlooked—the power of well-shaped eyebrows to enhance facial symmetry.
Family, Parents, and Personal Life
Anastasia was born to Mr. Dumitru Balamaci and Mrs. Victoria Babu in Romania. Details about her siblings remain private, but her family played a crucial role in her early life and support system.
She married Victor Soare, a ship captain, in 1978. The couple welcomed a daughter, Claudia Soare, better known as Norvina, who now serves as the President of Anastasia Beverly Hills.
However, life wasn’t easy. When Victor moved to the United States for work, Anastasia and her daughter were unable to join him due to Romania’s strict travel restrictions under Communist rule. It wasn’t until 1989 that they reunited in the U.S. Sadly, their marriage ended in divorce in 1994, after which Anastasia built her business empire as a single mother.
Today, she lives in Beverly Hills, California, continuing to lead her brand and inspire millions of women entrepreneurs around the world.
Net Worth, Religion, and Ethnicity
As of 2025, Anastasia Soare’s net worth is estimated to be around $810 million, making her one of the wealthiest women in the beauty industry. Her brand, Anastasia Beverly Hills, was valued at $500 million by Forbes in 2023 and continues to grow with global reach and loyal customers across social media platforms.
Anastasia holds dual citizenship—Romanian and American—and identifies with American White ethnicity. Her religious beliefs have not been publicly disclosed.
Age, Height, and Appearance
As of 2024, Anastasia Soare is 67 years old. She stands 5 feet 10 inches (1.78 m) tall and weighs around 56 kg. Known for her polished and elegant appearance, she has light brown hair and dark brown eyes, maintaining a graceful and confident public image that reflects her brand’s sophistication.
Career Beginnings
When Anastasia arrived in Los Angeles, she struggled with language barriers and cultural differences but found work as a esthetician. While observing clients’ faces, she realized that eyebrows were often ignored in beauty routines. Drawing from her background in art and architecture, she developed her signature technique based on the Golden Ratio—a mathematical principle that determines ideal facial proportions.
Her innovative approach quickly attracted attention. In 1997, she opened her first salon on Bedford Drive in Beverly Hills, which became an instant success. Her early clientele included supermodels Cindy Crawford and Naomi Campbell, followed by Hollywood icons like Jennifer Lopez, Faye Dunaway, and Michelle Pfeiffer.
This salon marked the beginning of a beauty revolution. Anastasia’s eyebrow-shaping philosophy became a global phenomenon, inspiring countless makeup artists and brands to follow in her footsteps.
The Rise of Anastasia Beverly Hills
In 2000, Anastasia officially launched her cosmetics line, Anastasia Beverly Hills, focusing on brow products like powders, pencils, and gels. As social media and influencer culture exploded, her brand became a household name worldwide.
By 2018, the company received investment from TPG Capital, which valued the brand in the hundreds of millions. Anastasia Beverly Hills is now available in over 2,000 stores globally, including major retailers like Sephora, Ulta, and Nordstrom.
The brand’s product range has expanded to include eyeshadow palettes, lipsticks, highlighters, and contour kits, many of which became viral sensations. Anastasia’s daughter Norvina now plays a key role in product development and digital marketing, helping the company stay relevant to younger audiences.
Achievements and Recognition
- Named one of America’s Richest Self-Made Women by Forbes
- Credited with popularizing the eyebrow shaping trend worldwide
- Featured in major magazines including Vogue, Allure, and Harper’s Bazaar
- Regularly collaborates with global beauty influencers and makeup artists
- Serves as a role model for female entrepreneurs and immigrant success stories
Anastasia’s business philosophy centers on precision, empowerment, and authenticity. She believes beauty should highlight natural features rather than hide them, a belief that resonates deeply with her global audience.
Legacy and Impact
Anastasia Soare’s story is not just about makeup—it’s about vision, courage, and reinvention. From a young immigrant struggling to make ends meet to an international mogul, she built her empire through creativity and perseverance.
Her brand redefined the beauty industry by turning eyebrows into a statement of confidence. Today, Anastasia Beverly Hills is more than a cosmetics label—it’s a cultural phenomenon representing self-expression and empowerment for millions.
Final Thoughts
With an $810 million net worth and a brand known across continents, Anastasia Soare’s influence extends far beyond beauty. Her success story continues to inspire dreamers who dare to transform their passion into purpose.
From shaping brows to shaping history, Anastasia Soare remains the true Eyebrow Queen—a symbol of resilience, artistry, and modern elegance.
