Garrett Mitchell, better known by his alter ego Cleetus McFarland, is a name that revs excitement among car lovers and YouTube fans alike. With roaring engines, turbocharged builds, and his signature Southern-style humor, Cleetus has carved out a unique spot in the motorsport media world. Born on April 5, 1995, in Omaha, Nebraska, the 30-year-old has built an empire by combining entertainment with engineering — and his bank account shows it.
How Cleetus McFarland Switched Gears from Law to Racing
Long before his name became synonymous with burnout contests and drag strips, Garrett Mitchell was a college student studying law. But while others prepped for courtrooms, Mitchell’s true passion was the garage. His comedic spin on car culture quickly gained traction when he started creating content online. The Cleetus persona — an exaggerated, mullet-wearing, car-loving redneck — struck gold with a growing YouTube audience.
He launched his YouTube channel on January 28, 2009, but it wasn’t until years later that things took off. Today, with more than 4.22 million subscribers and 1.76 billion total views as of 2025, Cleetus has become a household name in the automotive digital world.
What Is Cleetus McFarland’s Net Worth in 2025?
Cleetus McFarland’s net worth is estimated to be between $1.7 million and $3.7 million in 2025. Most financial analysts and reports suggest the figure sits around $2 million, while optimistic sources push it closer to the $3.7 million mark. These estimates reflect not only his digital revenue but also business ownership and branding.
Unlike influencers who rely on one or two streams of income, Cleetus has built a well-oiled machine of diverse earnings.
YouTube: The Launchpad to Financial Freedom
Cleetus McFarland’s channel is the engine behind much of his income. With an estimated $20,800 monthly ad revenue, he likely brings in over $900,000 annually just from ads. What makes his content so engaging is its mix of raw racing action, wild builds, and signature humor that keeps fans hooked. His uploads regularly pull in millions of views, especially those featuring his custom cars and event coverage.
But YouTube ads are just the beginning.
How Merchandise and Sponsorships Add Fuel to His Wealth
Merchandise sales have become a major part of Cleetus’ income. From branded apparel to performance parts, his online store sells a wide range of products that cater directly to his fanbase. While official numbers are not publicly released, the popularity of his merch drops suggests a steady and significant stream of revenue.
He also collaborates with several automotive brands. Sponsorships allow Cleetus to promote products and receive funding, creating a win-win dynamic. These deals often go hand-in-hand with YouTube videos, event promotion, and collaborative car builds — all of which further boost his exposure and influence in the automotive world.
The Freedom Factory: His $2.2 Million Playground
One of Cleetus’ most bold and profitable moves was purchasing the Freedom Factory, a racetrack located in Bradenton, Florida. He bought it in 2019 for $2.2 million. Since then, the track has become the go-to venue for many of his large-scale events like the Freedom 500 and Burnout Rivals.
Revenue from ticket sales, vendor spots, live streams, merchandise booths, and event sponsors have turned the Freedom Factory into a major business. In 2025, Cleetus has expanded the facility with new seating, improved infrastructure, and added hospitality services. These upgrades not only enhance the experience but position the venue as a premier location for independent motorsport events in the U.S.
Family Life and Personal Passions
Beyond the tire smoke and roaring engines, Garrett Mitchell leads a grounded personal life. He married Madison Lutz in December 2021. The couple now has two children, and they often share moments from family life in vlogs and Instagram stories, giving fans a glimpse of the man behind the Cleetus mask.
Garrett is also an aviation enthusiast. He holds licenses for both airplanes and helicopters, frequently posting clips of his flying adventures. Whether it’s flying supplies during a disaster relief mission or just taking off for fun, flying is a serious hobby — and another way Cleetus keeps his adrenaline high.
Giving Back Through Community Work
After Hurricane Helene struck, Cleetus got involved with Operation Airdrop, using his aviation skills to deliver supplies to affected areas. It’s one of many examples of how he uses his platform and resources to help others, adding a philanthropic layer to his public persona.
What’s Next for Cleetus McFarland?
The future looks fast and bright for Cleetus McFarland. As his brand grows, so does the potential for bigger deals, more expansive events, and even possible television partnerships. In 2025, he’s focusing on expanding the Freedom Factory further, bringing in more professional events and increasing accessibility for fans.
Cleetus also continues to experiment with content formats — including reality-style series around his builds and day-in-the-life videos. This approach keeps the audience engaged and opens new monetization routes.
Final Thoughts
Cleetus McFarland’s story is one of smart pivots and relentless passion. From a law student to a motorsport mogul, Garrett Mitchell’s journey proves that when you follow your interests with energy and strategy, the success — and the net worth — will follow. With diverse income sources, a solid business foundation in the Freedom Factory, and a loyal online following, Cleetus is driving full-speed toward an even more prosperous future.
