Soft2Bet, an award-winning global provider of iGaming turnkey solutions, is preparing for a debut in the United States. The rollout will see it introduce its award-winning Motivational Engineering Gaming Application (MEGA) to American operators, courtesy of a commercial access agreement with Caesars Entertainment (NASDAQ: CZR). A new iGaming brand will launch in New Jersey—subject to regulatory approval— with a target launch date of Summer 2025.
A Milestone for U.S. Growth
Uri Poliavich, Soft2Bet Founder and CEO said:
“The launch of Soft2Bet in the U.S. market, as a truly global business in gaming with a deep heritage of innovation and success represents an important milestone for the business and wider growth strategy.” This summer, we are well-prepared to redefine the gamification landscape in the U.S., bringing the ultimate gaming experience to our exclusive iGaming brand.”
MEGA: Game-Izing InfluenceRedefining gamification and engagement
Launched in 2023, Soft2Bet’s multi-award-winning MEGA platform is revolutionising gamification by designing tailored player journeys and powerful retention systems. MEGA solution is now being leveraged by operators all over the WORLD, achieving some of the outstanding it has to offer:
- A 400% surge in screen time
- 65% Growth in Net Gaming Revenue (NGR)
- An increase in deposit volumes of 50%
- 45% growth in Average Revenue Per User (ARPU)
A Legacy Built on Innovation
Founded in 2016 by Uri Poliavich, Soft2Bet has always been an iGaming innovator. With operations in several regions around the world the company has successfully launched brands like Betinia (Denmark, Sweden), Yoyocasino (Sweden), Campobet (Denmark, Mexico, Sweden) and Quickcasino (Sweden), Don. ro (Romania). Today, Soft2Bet owns 16 international licenses that cover major markets in Denmark, Greece, Ireland, Italy, Malta, Mexico, Ontario (Canada), Romania, Spain, and Sweden.
Global Reach and Scalability
Available in over 20 languages, Soft2Bet’s solutions provide access to more than 12,500 games powered by hundreds of developers and in excess of 1 million live events every year. This comprehensive availability leads to fast worldwide scaling and large market coverage through the whole iGaming industry.
Awards and Recognition in the Industry
Soft2Bet has earned fantastic praise from EGR, SBC, SIGMA, and other industry leaders. In its latest chapter, at the Global Gaming Awards EMEA 2025, Soft2Bet achieved three top recognitions:
- Uri Poliavich / Executive of the Year for Uri Poliavich
- Soft2Bet — Platform Provider of the Year
- MEGA platform — Product Launch of the Year
About Soft2Bet
Through its innovative range of products and services for online gambling operators, Soft2Bet is a market-leading provider of turnkey iGaming solutions. With its innovative Motivational Engineering Gaming Application (MEGA) and a proven methodology that maximizes player retention and engagement, Soft2Bet leads the industry with 16 global licenses and over 20 iGaming brands and counting.
Contact:
Read more at www.soft2bet.com
FINN Partners: Soft2bet@finnpartners.com
