Alexandra Cooper, widely recognized as Alex Cooper, has become one of the most influential voices in the podcasting world. As the creator and host of the hit podcast Call Her Daddy, she has built a multimillion-dollar empire, capitalizing on her ability to engage audiences with candid discussions on relationships, dating, and personal experiences. With an estimated net worth of $30 million in 2024, Cooper has successfully leveraged her platform to establish herself as a dominant figure in digital media.
The Rise of Alex Cooper
Born on August 21, 1994, in Pennsylvania, Alex Cooper initially pursued a career in sports broadcasting. She attended Boston University, where she played Division I soccer while studying film and television. Cooper’s early career included a stint as an on-air studio anchor with Dirty Water Media in 2016, but it was podcasting that catapulted her to fame.
In 2018, Cooper co-founded Call Her Daddy with former co-host Sofia Franklyn. The podcast quickly gained traction, thanks to its unfiltered conversations about sex, relationships, and dating culture. The duo initially signed with Barstool Sports, which provided them with a platform to reach a larger audience. However, internal disputes led to Franklyn’s departure in 2020, leaving Cooper as the sole host.
Spotify Deal and Career Expansion
Following Franklyn’s exit, Cooper took full control of Call Her Daddy and continued to build its brand. Her ability to maintain the podcast’s momentum led to an industry-changing deal with Spotify in 2021. She signed a $60 million three-year contract, making Call Her Daddy a Spotify exclusive. This agreement solidified her status as one of the highest-paid female podcasters in history.
However, when the contract ended in 2023, Spotify did not renew the exclusive deal, allowing Cooper to distribute Call Her Daddy across multiple platforms, including Apple Podcasts, iHeartPodcasts, and Amazon Music. While the podcast remains available on Spotify, it is no longer exclusive to the platform. This shift has allowed Cooper to diversify her revenue streams and expand her audience even further.
How Alex Cooper Earns Her Money
1. Podcasting Revenue
Call Her Daddy remains Cooper’s primary source of income. Even after the expiration of her Spotify exclusivity, she continues to generate revenue through:
- Ad sponsorships from major brands
- Revenue-sharing agreements with podcast platforms
- Subscription-based content offerings
With millions of downloads per episode, Call Her Daddy commands premium ad rates, making it one of the most profitable podcasts in the industry.
2. Sponsorships and Brand Endorsements
Beyond podcasting, Cooper has leveraged her massive following to secure lucrative brand deals. She collaborates with major brands in fashion, beauty, and lifestyle, promoting products to her engaged audience. These partnerships contribute significantly to her annual earnings.
3. YouTube and Digital Media
Before her Spotify deal, Cooper was active on YouTube, where she uploaded vlog-style content. While her focus has since shifted to podcasting, she still earns passive income from her past YouTube content, where ads and sponsorships continue to generate revenue.
4. Merchandise and Personal Branding
Like many influencers and content creators, Cooper has tapped into the power of merchandise. She has released limited-edition Call Her Daddy apparel, accessories, and branded products that cater to her loyal fan base.
Alex Cooper’s Net Worth in 2024
As of 2024, Alex Cooper’s estimated net worth is $30 million. This figure is primarily based on her past and ongoing podcast deals, sponsorships, and brand partnerships. The expiration of her Spotify exclusivity has not slowed down her earnings; rather, it has given her more flexibility in monetizing her content across various platforms.
What’s Next for Alex Cooper?
With Call Her Daddy continuing to be a major success, Cooper is looking to expand her brand beyond podcasting. Potential future ventures include television deals, book publishing, and further expansion into the digital media space. Given her track record of adapting to industry trends, Cooper’s influence is likely to grow even more in the coming years.
