Anastasia Soare, famously known as the “Eyebrow Queen,” is a Romanian American entrepreneur and beauty mogul whose impact on the cosmetics industry is nothing short of revolutionary. With an estimated net worth of $800 million in 2025, Soare is among the most successful self-made women in beauty. From her roots in Romania to founding one of the world’s most iconic beauty brands, her journey is one of persistence, artistry, and a keen understanding of aesthetics.
Early Life and Family Background
Anastasia Soare was born in Constanța, Romania, where her early interest in art and architecture influenced her future career. Growing up, she developed a fascination with the Golden Ratio, a mathematical principle frequently used in art and design to create balance and harmony. This interest would later inspire her groundbreaking eyebrow shaping method.
Her path to success began in the late 1980s when she immigrated to the United States with her young daughter, Claudia. Facing the challenges of adjusting to a new culture while raising a child as a single mother, Soare relied on her artistic training and entrepreneurial spirit to start a new life in Los Angeles. Her family, particularly her daughter Claudia, has remained central to her life. Today, Claudia Soare, also known as Norvina, serves as the president of Anastasia Beverly Hills, helping to carry forward her mother’s legacy.
At 67 years old in 2025, Anastasia Soare is celebrated not only for her career achievements but also for the strong family foundation that continues to support her global beauty empire.
Immigration and the Birth of a Beauty Career
When Soare arrived in Los Angeles in 1989, she immediately noticed a gap in the beauty industry. While salons offered hair and makeup services, there was little to no focus on eyebrows. Drawing on her knowledge of the Golden Ratio, she began working as an aesthetician and introduced her unique method of shaping eyebrows based on bone structure and facial symmetry.
Her approach was unlike anything else at the time, and word quickly spread. By 1997, she had gained such a loyal following that she opened her own salon in Beverly Hills. It wasn’t long before Hollywood stars flocked to her chair, seeking her signature eyebrow transformations.
Celebrity Clientele and Growing Fame
Anastasia Soare’s reputation soared as her salon became a beauty hotspot. She perfected the brows of celebrities including Naomi Campbell, Cindy Crawford, Kim Kardashian, Oprah Winfrey, and even former First Lady Michelle Obama. This elite clientele gave her brand global recognition and positioned her as the go-to authority on eyebrow shaping.
Her patented Golden Ratio Eyebrow Shaping Method became the foundation of her success. It highlighted her ability to combine art, architecture, and aesthetics into something practical and transformative for everyday beauty.
Anastasia Beverly Hills: From Salon to Global Empire
In 2000, Soare took her expertise to the next level by launching Anastasia Beverly Hills (ABH), her own line of eyebrow products. What started with pencils, powders, and gels evolved into one of the most respected beauty brands in the world. By expanding into eyeshadow palettes, lip products, and contour kits, ABH became a staple in both professional makeup kits and consumer beauty bags.
In 2018, the company reached a valuation of approximately $2.5 billion when private equity firm TPG Capital bought a 38% stake. At that valuation, Soare’s paper net worth climbed to $1.2 billion, officially making her a billionaire at the time. However, due to logistical challenges and a drop in revenue, her fortune later dipped, placing her current wealth at around $800 million. Even with this shift, she remains one of the wealthiest women in beauty, still holding complete ownership of her brand.
Real Estate and Lifestyle
Anastasia Soare’s success is also reflected in her real estate investments. In 2004, she purchased a home in Beverly Hills for $1.9 million, followed by another house next door in 2014 for $2.5 million. Her most impressive acquisition came in 2019, when she bought a lavish mansion in the exclusive Beverly Park community for $19.5 million.
These properties highlight her taste for elegance and her commitment to building a lifestyle that matches her empire. Despite her wealth, Soare remains deeply connected to her work and often credits her artistic discipline for keeping her grounded.
The Legacy of the Eyebrow Queen
What makes Anastasia Soare’s story remarkable is not just her financial success but the cultural shift she inspired. Before her, eyebrows were often overlooked in beauty routines. Today, they are considered one of the most important features in shaping the face, thanks in large part to her influence.
Her daughter Claudia, also an influential figure in the beauty community, continues to expand the company’s digital and creative presence. This family collaboration ensures that the legacy of Anastasia Beverly Hills remains strong and relevant in an ever-changing market.
Final Thoughts
Anastasia Soare’s rise from Romania to Beverly Hills reflects the story of a visionary who combined artistry, business strategy, and resilience. At 67, she remains one of the most respected entrepreneurs in beauty, with an estimated net worth of $800 million, a thriving family-run business, and an empire that redefined an entire category in cosmetics.
Her influence is seen not only in the brows of celebrities but in the millions of people worldwide who use her products daily. The title of “Eyebrow Queen” is well-earned, and her journey shows how passion, creativity, and determination can transform both a career and an industry.
